Give consent or make a choice in Europe. Module will add key/value pairs in ad calls. Check out for sd_rtd key in Google Ad call (https://securepubads.g.doubleclick.net/gampad/ads...) and in the payload sent to Xandr to endpoint https://ib.adnxs.com/ut/v3/prebid : tags[0].keywords.key[sd_rtd] should have an array of string as value. This array will mix user segments and/or page categories based on user's choices.